![]() Q: What’s the technology behind it? Did this evolve from your partnership with ResDiary (the Glasgow-based online booking system for restaurants)? Also, importantly the platform is free to Accor Hotels under any of our brands in the Asia Pacific region. ![]() Table Plus is about bringing that passion to life by giving our members more opportunity to experience it. We have a lot of passion for Food and Beverage in both our outlets and our membership base – Le Club and Accor Plus. We have over 600 bookable restaurants in Asia Pacific and it’s important to us that our guests have a consistent quality booking platform that is integrated with the rest of the hotel, dining or membership experience. There is significant growth in the number of online restaurant booking providers, but for our guests we wanted to better tailor the experience to their needs. We see a strong trend where customers expect restaurant bookings to be made online. Q: What’s the thinking behind the launch of Table Plus? WIT talks to Louise Daley, Executive Vice President and CFO, Accor Asia Pacific, and formerly CEO of Accor Plus, about the intent and execution behind Table Plus. Recognising that food & beverage is the next frontier being eyed by OTAs such as Priceline (which bought Open Table), TripAdvisor (which bought La Fourchette) and Recruit (which bought Quandoo), Accor Hotels is clearly making pre-emptive strike to protect food & beverage revenues before that too is disintermediated. This January, it launched Table Plus, a new online and mobile booking site for restaurant reservations, giving diners access to book restaurants at AccorHotels across Asia Pacific. It was clearly a move to regain control of its own inventory and to counter the growing power of the global OTAs. ![]() All part of its digital transformation, Accor Hotels launched Accor Marketplace, a platform to distribute not only its own branded hotels but independent properties.
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